There has never been a more mom-friendly trend than the Athleisure phenomenon sweeping the nation right now. According to Forbes, U.S. consumers spent $323 billion on apparel, footwear, and accessories last year. Which is an additional $2 billion in sales from the previous year — and it can be traced back to the Athleisure lifestyle.
And it’s not just moms. “While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD.”
The trend was started in large part to Lululemon’s concept that gym clothes and around-town clothes don’t necessarily have to be two separate entities. If you’re going to pay $100 for a pair of yoga pants, you should be able to wear them all day everyday, right? Now Lululemon hits more on the athletic side of the Athleisure spectrum, and then you have lines like Lou & Grey which is more on the dressy side. It falls under Ann Taylor Loft, and it isn’t necessarily gym appropriate, however, it is very comfortable, casual pieces.
I’ve rounded up some great Athleisure pieces at amazing prices. You can now go from your workout class to daytime activities with no need to change (or skip the workout class). Although,
Although, I'm sure you were already doing that –
P.S. Loft is having a 40% Off their entire store today!